Consumers are doing their homework on companies before they choose to do business with them," said Nielsen Project Development Director Erica Parker at the recent Global Sustainability Summit in New Orleans. Parker and colleague, Elizabeth Kiniorski, presented on the importance of sustainable goods in a session titled "The Sustainability Imperative — Insights on Consumer Expectations and Behaviors." Their main message: Consumers want goods that are sustainable, and companies need to meet those needs in order to stay competitive.
As much of the waste industry works to advocate for sustainable products that cut down on waste, reduce carbon footprints and promote a circular economy, businesses across all other industries — especially food and retail — must do their part to manufacture such goods. And, as Parker mentions, this is driven not only by environmental need but also consumer demand.